JOBZ

JOBZ Highway Signs

Signage has been one of the key ways to show where JOBZ is located in Minnesota communities and to build awareness of the JOBZ initiative.

As part of efforts to support local JOBZ marketing, a JOBZ population sign process has been established between the Minnesota Department of Transportation (Mn/DOT) and Department of Employment and Economic Development (DEED). The population signage process is a key opportunity to tie a very visible statewide JOBZ marketing process with your own regional and sub-zone JOBZ marketing efforts -- in a cost effective manner.

The sign design supports the statewide branding of JOBZ, is bold and straightforward. At 35-55 mph there isn’t a lot of room for nuance. It is designed to deliver the simple message quickly that this community provides for, and is supported by the State of Minnesota’s marquee economic development initiative, JOBZ.

A population sign is a premium space for sending a message to those passing through a community, and JOBZ is the premium initiative for attracting businesses to a community.

A number of communities have already developed JOBZ signage off the right-of-way and in billboards along highways. The JOBZ population sign marketing effort takes these efforts another step forward by tying together the JOBZ brand statewide and clearly showing where the benefits of JOBZ are located.

Sample:

How to Get Started

Learn which communities in your area have JOBZ signage. Determine if other communities are interested in ordering JOBZ signage so you can take advantage of a possible volume price break.

Communities with JOBZ Signage

Regional JOBZ Administrators

Order JOBZ signs from a Mn/DOT approved vendor.

Outstate
The following sign vendor is Mn/DOT approved and signs are produced in Minnesota. At this time all JOBZ signs have been created by M & R Sign Company.

M & R Sign Company
Fergus Falls
218-736-5681

Metro Area
The following sign vendors are Mn/DOT approved but do not produce signs in Minnesota.

Lyle Signs
952-934-7653

Gopher Signs
651-698-5095

Earl F. Anderson, Inc.
952-884-7300

Review the JOBZ Newsletter article (June, 2005) on Mn/DOT signage installation guidelines.

Coordinate installation with your Mn/DOT Regional Traffic Engineer.

Duluth
Rob Ege
218-723-4960 x 3360

Bemidji
Mike Kamnikar
218-755-3805

Brainerd
Gary Dirlam
218-828-2660

Detroit Lakes
Janelle Fowlds
218-847-1540

Metro
Cassandra Isackson
651-582-1412

Rochester
Mike Schweyen
507-280-5044

Mankato
Marc Flygare
507-389-6874

Willmar
Jon Henslin
320-214-3693

General questions about JOBZ signage can be directed to Beth Jameston, Positively Minnesota Marketing, at 651-296-2169 or Beth.Ann.Jameston@state.mn.us.